2.10.04

Globalização e Big Macs

French Chef Ditches Michelin Stars for Big Mac

GUYANCOURT, France (Reuters) - It was hardly a conventional move for a gastronomic French chef with a resume studded with Michelin restaurant stars.

But Olivier Pichot, head chef and "creator of flavors" for McDonald's in France, says working for the U.S. giant which normally puts the emphasis on "fast" rather than "food" is a wish come true.

"For me this is a dream -- I am head chef in gastronomy, and when I created my business the first thing I wanted to do was work with McDonald's," said Pichot, 33, whose country is little short of waging war on take-out food and where farmers' activist Jose Bove once burned a McDonald's outlet to the ground.